Engineered Quartz Continues Market Dominance in 2026
January 2026
The engineered quartz countertop segment continues to outpace natural stone in residential installations according to recent industry data. Key factors driving this trend include:
- Consistent color and pattern availability
- Lower maintenance requirements compared to natural granite
- Expanded design options from major manufacturers
- Competitive pricing at mid-range price points
However, natural granite maintains strong demand among homeowners seeking unique veining patterns and the prestige associated with genuine stone surfaces. The premium segment continues to favor exotic granite varieties and specialty marble options.